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Services |
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| Concept Generation |
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| We understand the surgical challenges and our innovation team regularly attends surgery to keep abreast with current paradigms. We strive to generate Unique, Patentable, Effective and Feasible concepts for challenging surgical requirements. Competitive landscape, Patent map & market analysis is conducted prior to concept generation phase. |
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| The team is essentially multifaceted and drawn from various aspects of product lifecycle such as Marketing, Engineering, Production, Distribution and most importantly the actual users. |
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| There are many techniques that aid in our concept generation process such as : |
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Blockbusting sessions |
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Benchmarking |
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TRIZ |
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6 hats |
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Card and Foam models |
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Ethnography |
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| It is also important to critically evaluate the outcome and we do so using tools such as : |
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Q chart |
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Score Cards |
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House of Quality |
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Market Research |
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| We have a selected board of surgeons, who have proven track record of innovation in their respective field. The surgeons are often called for brainstorming session. They also assist us through the product development process as required. |
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Industrial Design |
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| For new products, especially the ones with significant market competition, Industrial design plays a critical role in commercial success of the product. Many a times the design itself is a Unique Selling Proposition. |
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| Styling, Ergonomics, User Interface and Aesthetics play an important role in the decision making algorithm of any buyer and we understand the specific requirements of the stake holders which include doctors, nurses, patients, vendors, and sales & marketing personnel. |
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| Our designers make use of innovative and appropriate materials and advanced CAD software to add visual excellence and feel to the product. We also use Mock Modeling and various other techniques to bring both function and form of the product into existence. |
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| The industrial design team has experience throughout the NPD process and strives to come up with solutions which are paradigm changing and practical. |
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| NEWS |
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TRADE SHOW ANNOUNCEMENT
Veol Labs invites innovative, leading edge cardiology surgeons who have breakthrough new product ideas to convert them into reality. Visit us at Booth Number 467 at the America College of Cardiology trade show, ACC i2 Summit, 2010 from March 14-16 in Atlanta, Georgia, USA.
If you wish to make an appointment in advance, please email Kevin Norris at kn@veollabs.com |
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